Learning to Cup in Hawaii: The Kona Cultural Coffee Festival and the HCA Coffee Competition

Cafe Imports’ sensory analysis director, Ian Fretheim, is so curious about cupping that he’ll happily travel to the most remote place in the world to study it. (It helps that the world’s most remote landmass also happens to be Hawaii.) He’s had some thoughts about both Hawaiian coffee in general as well as our industry-wide cupping practices after coming back from the Kona Coffee Festival and after serving as head judge in the 2019 Hawaiian Coffee Association Cupping Competition. Climb into the mind of Ian Fretheim here.