This past week our Director of Sensory Analysis, Ian Fretheim, joined Zachary Cartwright as a guest on his podcast “Water in Food.” The two dove into a discussion on the role water plays in specialty green coffee, exploring findings from our sensory team’s long-term study on water activity (Aw), talking about sensory science as it relates to coffee, and getting excited about the future of cupping with our new Coffee Rose.
Is Fresh and Fast Good?
Fresh is good – freshly baked bread or freshly roasted coffee.
Fast can be good, too. Coffee hanging out in port towns like Dar, Tanzania, when it’s 99ᵒF (37ᵒC) and 99% humidity for extended periods is not ideal. In coffee, though, fresh and fast together aren’t always good. There is a strange race nowadays for new crop coffees where offerings may arrive before they should even be shipped.
Fairtrade International is raising the floor price for Arabica coffees for the first time in over a decade to combat the economic instability that producers face.
Ethiopian coffee has always been our favorite, but there has always been a weird reshuffle of the business every few years, usually due to a governmental change triggered by something behind the scenes. We wanted to figure out what was going on this time.
